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September 2005

Sep 23, 2005

A Checklist to Improve B2B Email Deliverability

  • According to JupiterResearch, the average B2B delivery rate is 89 percent, excluding bounces.
  • MarketingSherpa's Email Marketing Metrics Guide estimates that 14 percent of B2B emails are bounced.

Elaine O'Gorman, vice president of strategy for Silverpop, offers the a checklist to improve B2B delivery rates.

Posted by Tamara Gielen on Sep 23, 2005 in Deliverability | | Comments (0) | TrackBack (0)

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Sep 21, 2005

Email Marketing Metrics Report: H1 2005

MailerMailer recently released its Email Marketing Metrics Report for the first half (H1) of this year. The report, based on over 350 million messages sent by MailerMailer customers, compares email performance by industry for H1 2005 to the last half (H2) of 2004. 

It reveals that, although overall unique open and click rates fell slightly, email effectiveness remained strong.

Download  this report and discover:

  • Who earned the best open and click rates
  • How soon subscribers opened messages
  • Best days of the week to send emails
  • How personalization affected results
  • Why you should include more links

Posted by Tamara Gielen on Sep 21, 2005 in Studies & Research | | Comments (0) | TrackBack (0)

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About Tamara Gielen

  • Tamara Gielen is an independent email and digital direct marketing consultant with over 10 years of experience in online, email and direct marketing.

    Whether you are just starting with email marketing or you are ready to take email marketing to the next level in your organization, Tamara offers training, coaching and consulting services to help you achieve the best results possible. For more information, visit www.PlanToEngage.com.

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