The Silverpop "2005 Broken Link Study" reveals alarming trends in the prevalence of broken imagery and links in email marketing campaigns from some of the best-known brands in the world.
The report says that four out of 10 emails contain missing graphics and/or indecipherable messages. Gmail, Microsoft Outlook 2003 and AOL 9.0 failed to display images in more than half of messages received.
Download the report here: http://www.silverpop.com/downloads/BrokenLink_Study.pdf

Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing.
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