Looking for an email marketing service provider? Then this new report from Forrester might come in handy: "The Forrester Wave™: Email Marketing Service Providers, Q4 2005". It contains an evaluation of nine top email marketing service providers across 75 criteria.
The evaluation process included a comprehensive assessment of each vendors offering across more than 75 different criteria as well as a technology demonstration, review of supporting documentation and in-depth interviews with key executives and reference customers. Email Marketing Service Providers were then ranked across four categories (Leaders, Strong Performers, Contenders and Risky Bets) to create the comprehensive market landscape.
The report reveals that integration with other applications, dynamic content capabilities, and flexibility of the data model are primary points of differentiation.
Scorecard summaries are available for the following vendors: CheetahMail, Digital Impact, DoubleClick Email Solutions, Epsilon Interactive, Harte-Hanks Postfuture, Premiere Global Services, Responsys, RightNow Technologies, and Yesmail.
The report doesn't come cheap though: US$ 795
Merry Christmas!!!
Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing. 
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