Posted by Tamara Gielen on Jan 13, 2006 | Permalink | Category: Case Studies
The marketing people at Greenbrier resort tested sending a follow-up email (with a stronger call to action and a discount) to all recipients of a previous campaign that did clicked through but didn't convert. The results were pretty good, so you might want to give this a try as well...
You can read the case study on the MarketingSherpa website (open access until Jan 23rd).
hi,
after reading a lot of literature about email marketing and how to construct a successful marketing campaign email, my hit rate is low. I dont know why? are there any kind of sample email campaign's where i can have an idea of where i went wrong...... i am looking out for marketing IT Consulting
Posted by: sreenibas patnaik | Jan 17, 2006 at 05:06 PM
If you're looking for samples of email campaigns, you might want to visit the Campaign Monitor blog (http://www.campaignmonitor.com/blog/). MarketingSherpa also has some case studies that could be of interest (http://www.marketingsherpa.com/). You could join the Email Roundtable discussion group and ask the other members of the group for advice (http://groups.yahoo.com/group/emailroundtable/)
Posted by: Tamara Gielen | Jan 18, 2006 at 07:34 PM