Email List Building Basics

In this week's issue of MediaPost's EmailInsider, Melinda Krueger provides a list of basic steps to take when building your email lists:

1. Make sign-up ubiquitous.
2. Make sign-up easy.
3. Include a request at check-out.
4. Include a request in transactional e-mails.
5. Invite customers in traditional media.
6. Promote your e-mail in others' e-mails.
7. Promote your e-mail via search.
8. Try co-registration.
9. Enlist your friends.
10. Build an e-mail program customers value.

Read the full article here.