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How To Build An Email Program

Posted by Tamara Gielen on Feb 01, 2006 | Permalink | Category: Getting started

Melinda Krueger explains in this article how to build an email program. Her advice is to begin with the end in mind and think about what your ideal program should deliver?

This is the approach you should take:

  • Understand audience needs and preferences.
  • Develop content to meet audience needs.
  • Publish your content.
  • Promote your program.
  • Analyze your results.

Read the full article here.

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Comments

Has anyone bought the full report?

Jeremy, which report are you referring to?

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