If you're thinking of adding RSS as a marketing communications tool, then you might want to read this:
Newsweaver's "The Business of Email" newsletter provides some ideas for using your content through RSS feeds - right alongside your email marketing:
- Breaking News
- Time sensitive items
- Company information and press releases
- Notifications

Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing.
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