Keeping up-to-date about email best practices drives strong improvement over the status quo. As in all marketing, however, the devil is in the implementation details.
Based on a MarketingProfs Benchmark Survey, this overview of email marketing serves up an industry baseline for measuring your own 2006 email program.
Dig into the data directly to benchmark your success against other marketers, and learn (or steal!) some great ideas for what works and what doesn't.
Want to work with the data directly? Click here to view and filter the Email Marketing Benchmark Survey Results.

Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing.
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