Best and Worst Subject Lines

MailChimp analyzed over 40 million emails and compared the subject lines from the campaigns with the best open rates (60-80%), and the campaigns with the worst open rates (1-14%).

Have a look at some real examples of the most effective subject lines and some examples of how NOT to write a subject line.

Bottom line: when it comes to email marketing, the best subject lines tell what's inside, and the worst subject lines sell what's inside.

Read the full article here.