Be Relevant! Email Marketing Blog

Email Deliverability is a Challenge for 8 of 10 Marketers

Last week EmailLabs released the results of its Deliverability Survey. One of the key findings in the study was that 80% of marketers say deliverability is a challenge for them while only 10% rank improving deliverability as a top priority this year. Additionally, nearly 50% of marketers said that ISPs and corporate filtering is the top issue for not getting emails delivered to the inbox. Read the full article here.

The state of email marketing

I just listened to an interesting podcast in which Dylan Boyd, eROI's VP of Sales and Strategy talks about the state of email marketing. He answers some key FAQ's including words of wisdom on delivery and click through rates, how to create effective subject lines, plain text vs. HTML and the fine art of personalization and relevancy. Listen to it here.

Maximizing Email Acquisition

In this JupiterResearch concept report, David Daniels answers two key questions:
1. How well do retail sites capitalize on their search engine placement to drive email address acquisition?
2. How can retail sites improve their email newsletter registration efforts?

11 Tips to Make Life Easier for Your Subscribers

Your subscribers have a lot of email competing for their attention in the inbox. In order to stand out among all the clutter, you must make it as easy as possible for them to find and interact with you. EmailLabs provided 11 tips on how to make life easier for your subscribers:

1. Make it easy to subscribe.
2. Make it easy to set or update preferences.
3. Make it easy to find subscription details and management tools.
4. Make it easy for subscribers to send your email to a friend.
5. Make it easy to unsubscribe.
6. Make it easy to recognize your email in the inbox.
7. Make your email easy to read and to take action – even when images are blocked and/or when subscribers use their preview pane.
8. Make it easy to view a Web version of your message.
9. Make your emails printer-friendly or provide a printer-friendly version.
10. Make it easy to find additional information on your Web site.
11. Make sure all links work and point to the right pages and that images point to the right files so subscribers don’t have to go hunting for content.

Read the full article here.

Happy Easter!

You might have wondered, but yes, I'm still alive :o)

After I got back from my business trip I had to deal with 3 things: jetlag, major inbox overload (in all 6 of my mailboxes) and lots of social engagements... But here I am again! With over 50 messages flagged as "to write a blog post about" in my mailbox... I've tried to summarize the best ones, so sit tight and enjoy :o)

Happy Easter to all of you!

Effective B2B Email Marketing (seminar)

On May 25th the DMA is organizing a one day seminar about "Effective B2B email marketing" in London.

This event will cover:

• The key challenges facing email marketers in 2006
• Compliance update & case study examples
• Content deliverability & the best lists
• Sucess stories & the future of B2B marketing

Read the full seminar program and sign up here.