The state of email marketing

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Apr 16, 2006

I just listened to an interesting podcast in which Dylan Boyd, eROI's VP of Sales and Strategy talks about the state of email marketing. He answers some key FAQ's including words of wisdom on delivery and click through rates, how to create effective subject lines, plain text vs. HTML and the fine art of personalization and relevancy. Listen to it here.

Posted by Tamara Gielen on Apr 16, 2006 in Podcasts | Permalink

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About Tamara Gielen

Tamara Gielen is an independent email and digital direct marketing consultant with over 10 years of experience in online, email and direct marketing.

Whether you are just starting with email marketing or you are ready to take email marketing to the next level in your organization, Tamara offers training, coaching and consulting services to help you achieve the best results possible. For more information, visit www.PlanToEngage.com.

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Be Relevant! Email Marketing Blog

by Tamara Gielen

Apr 16, 2006