Forrester Boot Camp: The Road Map For Email Marketing Success: An Introduction

Forrester Research is organizing an email marketing boot camp on July 20th in Chicago. This Boot Camp will help marketers make their email efforts successful, focusing on when and how to use email, design best practices, create list-building strategies, and measure results. Specific exercises will teach marketers how to evaluate their email campaigns against internal goals and industry best practices.

The Boot Camp will include:

• Interactive sessions on consumer attitudes and behaviors toward email, email acquisition best practices, campaign design, email delivery and spam legislation, email measurement, and email vendor selection and management.
• Training on Forrester's email evaluation tool and in-depth feedback on your email by a Forrester analyst.
• The opportunity to share, learn, and network with other attendees and Forrester analysts.

When: July 20, 2006
Where: Chicago, Ill.
Cost: $2500 or 25 Service Units

To register or for more information, please contact events@forrester.com or +1 617/613-5905.

Featured speakers:   
Elana Anderson, Vice President, Research Director, Forrester Research, Inc.
Shar VanBoskirk, Senior Analyst, Forrester Research, Inc.

More info here.