5 Minute Guide To Email Testing

In its January 2005 report, “Effective Email Marketing,” JupiterResearch found that marketers using testing were almost twice as likely to attain conversion rates of three percent or better. They also achieved a 68 percent improvement in return over non-testers.

In this article Bill Nussey provides a few simple guidelines to get your testing program started:

• Sample your list
• Test at the same time
• Focus on statistical relevancy
• Maintain a control group
• What you can learn
• Next steps

Source: iMedia Connection