Posted by Tamara Gielen on Sep 21, 2006 | Permalink | Category: Events & Seminars
The likelihood that your email messages will arrive in consumers’ inboxes without their images displayed is increasing every day. Major ISP trade groups recently ratified default image suppression as an industry best practice, and Microsoft plans to adopt default image suppression in its soon-to-be released next-generation email service, WindowsLive. Are you ready?
Join Epsilon Interactive for a review of new proprietary research examining consumers’ experiences with – and responses to – growing ISP adoption of default image suppression. Find out what you can do to optimize your email marketing efforts as default image suppression becomes the norm.
Questions that will be answered include:
- How many consumers are affected by default image suppression?
- How much education is needed to ensure consumers are aware of how they can unblock images?
- What impact will image suppression have on your campaign performance?
- What creative and delivery best practices should marketers employ to optimize the effectiveness of their campaigns in the age of the imageless inbox?
When: Wednesday, October 4, 2006
Time: 1:00 PM - 2:00 PM EDT, 10:00 AM - 11:00 AM PDT
Sign up here (space is limited).
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