Only 30 percent of e-mail marketers review their e-mail delivery rates at least once per month as a key performance indicator, signaling many marketers do not sufficiently focus on the still-prevalent e-mail deliverability issue.
The State of Deliverability, 2006 - Assessing Tactics to Improve E-mail Delivery is a new concept report released by Jupiter Research. The report focusses on these key questions:
- What are typical e-mail delivery rates?
- Which deliverability improvement tactics are marketers planning to deploy?
- What is the likely adoption of paid accreditation services?
Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing. 
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