In this case study MarketingSherpa tells the story of how SmartBargains.com made four budget-conscious automated email programs thrive by mixing in a healthy dose of Web analytics. Very inspiring!
The article includes how-to tips, creative samples and results data. (Open access until Nov. 13th)

Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing.
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