The Seven Best Ways to Boost Deliverability in 2007

If your delivery rates have fallen into the basement, it can be next to impossible to find out which e-mail crime you committed. Most likely, it was a host of offenses, including buying or renting dirty mailing lists and ignoring spam complaints.

Don't know where to start to identity your greatest deliverability inhibitors? Check out these seven sure-fire deliverability boosters and see where you need to upgrade your program. Any changes you make should result in a marked increase in delivery rates.

1. Immediately Engage Recipients With Permission-Based E-Mail
2. Clean Up Message Content
3. Study Delivery Reports
4. Build ISP and Blacklist Relationships
5. Resolve Spam Complaints Promptly
6. Clean Your Lists Regularly
7. Authenticate Yourself

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Source: ClickZ