« How Would You Rank Your Organization's Use of Email Marketing? | Main | Four Strategies to Have Great Relationships with ISPs »
In this article, Jeanne Jennings says that the success of your email campaigns is driven by strategies based on solid metrics. You should take a numbers-based approach to prove your current theories, to forecast, or to prioritize your testing focus. You'll find results can be pretty compelling and very addictive. And they just may uncover something new.
Read the full article in which she shares some great lessons learned.
Posted by Tamara Gielen on Feb 05, 2007 in Metrics & Analytics | Permalink
The comments to this entry are closed.
This blog offers an "I read so you don't have to" service to its readers. If you want to stay up to date on the latest trends and best practices in email marketing, but you don't have the time to wade through hundreds of articles to find the one that actually provides value to you, then subscribe to this blog's weekly newsletter:
Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing.
Whether you are just starting with email marketing or you are ready to take email marketing to the next level in your organization, Tamara offers training, coaching and consulting services to help you achieve the best results possible. For more information, visit www.PlanToEngage.com.
Comments