Posted by Tamara Gielen on Feb 10, 2007 | Permalink | Category: Case Studies
Paradise Pens uses brick-and-mortar incentives to gather email addresses. Find out how they avoid customers from opting out after receiving the first or second email. And read what they did when the names they were emailing suddenly started clicking the junk button. Read the case study here (open access until Feb. 19th).
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