I attended the "Email Metrics and Bounce Management" webinar that was hosted by StrongMail, the Email Experience Council and Pivotal Veracity. If you'd only attend one webinar this year, I'd highly recommend you watch/listen to the archived version of this one.
Key things you will learn:
- Review of varying industry practices for calculating delivery, click and open rates
- How to avoid being misled by inconsistent metrics and bounce data
- Ways to interpret your metrics and apply them to your business
- What’s needed to accurately capture, interpret and apply bounce data