The Direct Marketing Association (DMA) announced the launch of its Email Authentication Help Center, which is designed to help email marketers to comply with the DMA Board of Directors’ mandate requiring DMA members to authenticate all outbound email.
It includes definitions, how-tos, test-tools, and a checklist to help marketers make sense of the information requirements. The online resource center also includes a directory of DMA member companies that have agreed to offer technical assistance at reasonable prices.
Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing. 
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