« Notes From the Authentication and Online Trust Summit | Main | A Guide to CSS Support in Email »

Great Resource for Email Stats

Fewer than 50 percent of marketers create emails that render appropriately.

53% of those surveyed said they would be more likely to open an email if it had a symbol identifying it as having been certified by a trusted third party.

20 percent of respondents admit to using the "report spam" button to unsubscribe.

70 percent or respondents said they apply basic or no analysis to any of their email campaigns.

The average deliverability rate for the all emails is 96.3%.

59% of online customers routinely block images.

Consumers are getting an average of 35 emails a day.

Business recipients get nearly 100 per day.

These and hundreds more statistics can be found on www.emailstatcenter.com. Check it out!

Posted by Tamara Gielen on Apr 18, 2007 | Permalink | Category: Studies & Research
Comments (0) | Subscribe to this feed |

Comments

Post a comment

Subscribe to this blog

Our Sponsors

  • Advertise here!

Join the Email Marketer's Club!

Disclaimer

  • This is a personal blog that is not affiliated in any way with my current employer. The views that are expressed in this blog are entirely those of the bloggers and/or those of the authors of the articles published. They do not necessarily represent the views of my current or previous employers.

Alltop, confirmation that we kick ass

© 2005-2009 Tamara Gielen bvba - All rights reserved - www.tamaragielen.com