James O'Brien posted his notes from day 1 of the Authentication and Online Summit on his blog. This is what he says:
The Big News is the coming launch of the unsubscribe button in the new Windows Live Hotmail User Interface. For Microsoft to recognize unsubscribe as a powerful way to give consumers more control over their inbox is a giant step forward for the industry. The button will appear if a user has flagged an email sender as “known”. There are three classifications in the new UI topped by a color-coded bar.
Known Sender- white bar
Unknown Sender - yellow bar
Potentially Dangerous- red bar
There are some great benefits for marketers that go out of their way to achieve “known sender” status. It’s a great example of how following best practices can reward marketers. And how important it is to understand the sometimes nuanced requirements of compliance needed for greater deliverability.