It's not uncommon to receive opt-outs every time you send out a marketing message -the industry average hovers around 2.1%- but there are things you can do to bring your opt-out rate down. In this article Stefan Pollard and Janine Popick address some common marketer mistakes that result in subscribers opting-out.
Posted by Tamara Gielen on Apr 27, 2007 | Permalink | Category: List Management
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