How to Create a Strong Call to Action

In this article, Stefan Pollard explains how to create a strong call-to-action (CTA).

Basically, in an email message, the call to action has three elements: the action you want the reader to take, the words you use to issue the call, and its physical appearance (text, image, location).

Read the full article and discover a couple of strategies to help you cover all your bases:

1. Separate the Click from the Call
2. Express the CTA Clearly
3. Sprinkle Links Generously
4. Use Text to Make CTAs Pop
5. Location, Location, Location

Comments

[Mario Zepeda]

Would there be an advantage of using images in your call to action suppose not using them?

Thanks,
Mario

Tamara: I typically have both a text link and an image link that leads to my call-to-action. I would not recommend relying only on images for your call-to-action because when the recipient doesn't download images, he doesn't even see your call-to-action.