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How to Encourage Readers to Include You in their Address Book

Return Path has a handy step-by-step guide on how to encourage readers to include you in their address book. You can download it here.

Posted by Tamara Gielen on Jun 07, 2007 | Permalink | Category: Deliverability
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Comments

i read the return path article and they make a really good point with AOL. you will want to make sure that you test AOL, Yahoo, Hotmail and the other big e-mail providers especially if your mail is coming from a shared server environment....because if the shared server IP address is blacklisted your mail will not reach your readers.

Return path's article proves my idea. That's encouraging for me and my work in the field of email delivery. Thanks for sharing.

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