Return Path has a handy step-by-step guide on how to encourage readers to include you in their address book. You can download it here.
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Return path's article proves my idea. That's encouraging for me and my work in the field of email delivery. Thanks for sharing.
Posted by: Jeff.Wang | Jun 11, 2007 at 10:44 AM
i read the return path article and they make a really good point with AOL. you will want to make sure that you test AOL, Yahoo, Hotmail and the other big e-mail providers especially if your mail is coming from a shared server environment....because if the shared server IP address is blacklisted your mail will not reach your readers.
Posted by: jim peake | Jun 08, 2007 at 03:22 PM