Douglas Karr wrote an interesting post on why you should analyze list retention and how to measure retention and attrition on your subscriber list. Read it here.
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Jun 17, 2007
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Thanks so much for the mention, Tamara! As we continue to see email marketing take a lead role in many industries, attrition and retention of those subscribers should be one of the primary metrics marketers are observing. Hopefully, we see reports like this become mainstream in email marketing.
Regards,
Doug
Posted by: Douglas Karr | Jun 18, 2007 at 12:13 AM