links for 2007-07-07

• Business benefits of email marketing
  E-consultancy lists 5 benefits of email marketing and offers a report that outlines the reasons why your company needs an email marketing strategy.
• Creativity welcome in inboxes
• Marketer's Guide To Successful Email Delivery
  This white paper provides marketers with a core understanding of deliverability - includes an action checklist
• Improve Email Deliverability: Turn Invalid into Valid
  Mike Shoenig offers two key pointers for obtaining the correct email information and avoiding "fat finger syndrome."
• Win the Email Budget Battle
  Email programs remain under-funded compared to other marketing tactics. In this article Dawn Anfuso explains how an email marketer can convince the budget keeper his channel is worthy of more dollars.
• Don’t design — or redesign — your e-mail without reading this
  Email is a very different medium from the Web, and it requires a different approach. If you don’t see to its exacting demands and the seeming minutiae, your campaign will fall short.