"Can you use Google Analytics to track email campaigns?"
Today I stumbled upon this question on the Web Analytics Forum. Someone from a Fortune 500 company wanted to know if there is a way that Google Analytics can help in getting information on their email campaigns.
Apparently it's possible as some people point out:
"If you use the URL Builder you could tag your links within the email, going out to your website as being from the medium of email, and the campaign could be the date and you could continue to segment if desired."
"You should just add a few parameters to your outbound links from the newsletter. Tag your links in the following fashion: http://www.yoursite.com/yourpage.html?utm_source=newsletter&utm_medium=email&utm_campaign=name_of_your_email_blast. Then, you can see in your Traffic Source Report the visits coming from links from your email blast and use it as a way to segment your traffic and compare various metrics such as goal conversion (if you have one setup), bounce rate, etc…"
Does anyone have experience with this? What are the pros and the cons? Share your thoughts and comments on the Email Marketer's Club forum!