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Jul 25, 2007

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Gavin Doolan

I'm also looking for a solution like this. While tracking links in the email is useful. Its not an actual open rate.

Open rates are not reliable because images are often disabled by default especially in outlook.

You can only track if a user enables images, which I guess is the best indication they have opened and are interested in your email.

I think with urchin you can use a dead pixel, but not with Analytics.

Will keep looking though :(.

Gavin Doolan

I'm also looking for a solution like this. While tracking links in the email is useful. Its not an actual open rate.

Open rates are not reliable because images are often disabled by default especially in outlook.

You can only track if a user enables images, which I guess is the best indication they have opened and are interested in your email.

I think with urchin you can use a dead pixel, but not with Analytics.

Will keep looking though :(.

Jeroen Sentel

The solution described only measures the clickrate. I think a lot of people are interested in the openrate of email campaigns. The openrate is always an issue even with dead pixels etc.

I'm looking for a reliable way to measure the openrate of our newsletters. Dead pixels, javascript (analytics) etc. crossed my mind, but you can't depend on those methods being accurate when opened by an email client like outlook.

If anyone has some advise or could point me in the right direction I'd be very thankfull

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