« links for 2007-08-17 | Main | Targeting Tips For the Retail World »

Aug 20, 2007

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Chad White

Why sure, I'll comment. It looks like Kmart, after introducing the Best of Blue earlier this month, is trying to train subscribers to scroll down to see this feature. If you know that it's going to be in many of their emails then you'll look for it and it doesn't have to be at the top of each email. Instead, you put it at the bottom and it drives folks to scroll down through the email, exposing them to other content along the way. Seems smart to me.

Musician's Friend, which has a similar feature, has theirs at the top of the right-hand column in their emails. But it's a lot smaller item graphically so it's easier to squeeze it in there without sucking up too much prime real estate. So there's definitely room to experiment with the placement of these click-through mystery deal boxes.

The comments to this entry are closed.

This blog offers an "I read so you don't have to" service to its readers. If you want to stay up to date on the latest trends and best practices in email marketing, but you don't have the time to wade through hundreds of articles to find the one that actually provides value to you, then subscribe to this blog's weekly newsletter:

About Tamara Gielen

  • Tamara Gielen is an independent email and digital direct marketing consultant with over 10 years of experience in online, email and direct marketing.

    Whether you are just starting with email marketing or you are ready to take email marketing to the next level in your organization, Tamara offers training, coaching and consulting services to help you achieve the best results possible. For more information, visit www.PlanToEngage.com.

Sites we like