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Aug 30, 2007

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Jan-willem

We have done some tests too. But we tested different levels of "intimacy"; village versus sure name. Of course we also sent a non personalized subject line in same category. Our conclusion is; more intimacy results in more opens. The questions is, is it a trick or is it sustainable?

Jonathan

We have done tests with and without a personalized subject line and did not find a significant difference in the open rate. What we did question however was the deliverability. The standard for us has been the use of a personalized subject line for all emails.

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