The Big Book of Email Marketing

Yesterday I came across "The Big Book of Email Marketing", a series of pdfs published by an organization called IPT.

Topics that are covered are:

• The Basics of Campaign Planning
• Intelligent Data Management for Email Marketing
• Writing and Creating Emails that Get Results
• Understanding the Art of Email Broadcasting
• Measuring Email Marketing Effectiveness

Download it here.

Check out also the document called "Questions to ask an email managed solutions provider".