How to Build a Reputation for a New IP Address

Following a question that was posted on the Email Marketer's Club, Matt Vernhout wrote a blog post outlining the steps you should take when you start sending emails from a new IP address:

"The best way to build reputation, or to repair a reputation, on an IP address is to send small amounts of email to the ISP your working to build reputation at. These numbers have varied across the ISPs but you can be safe by starting with a few thousand message a day (less than 5000) after a couple of days or a week you should double this and then double again after another week. To build a proper reputation on an IP address between 50 and 100 thousand messages need to be sent and monitored by an ISP, approximately 3 business weeks mailing daily"

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