links for 2007-09-29

I finally caught up on my reading after my holidays. After reading the 150+ articles on email marketing that have been written in the last couple of days, here are the ones I think are most interesting:

• Truthout.org being blocked by AOL and Hotmail?
  An ex-AOL Anti-Spam team member explains how bad mailing practices are responsible for getting your domain blocked.
• HTML vs Text Email: Which Works Better in a Short Conversion Cycle?
  Event marketers and others who need to convert products quickly can learn from a minor league baseball team who hit an email campaign out of the park.
• Recognition and open rates
  Mark Brownlow shares his theory on email headers and open rates.
• Retail Welcome Email Benchmark Study
  In 2006, only 66% of major online retailers sent welcome emails. With 72% sending welcome emails this year, it appears that more retailers are recognizing the value of these critical emails.
• E-Mail: Not an Open-and-Shut Case
  eMarketer estimates that e-mail advertising spending will grow from $338 million in 2006 to $616 million in 2011 — a six-year increase of 82%.
• Retailers Are Getting Better at Email Marketing
  Retailers in the US and UK are getting better at email marketing, though there is still room for improvement, according to a new survey.
• E-Mail ROI: Again
  Kevin Hillstrom advises us to listen with a grain of salt when we read the research reports and vendor marketing articles that tell us that e-mail has the best ROI...
• Are IP address portable?
• 6 Ideas For Segmenting Your Lists
• Transactional Email Marketing: The Next Generation
  learn the five "Must-Haves" for transactional emails
• The ABCs of ESPs - Webinar - Oct 1st
  This webinar will address how marketing, sales and service professionals can identify email service providers (ESPs) and specialist partners that are right for their business needs – and how to put vendors to the task to prove their value.
• An Exercise in E-mail Design
  If you have an e-mail design in place and want to improve results, here is a short exercise that may tell you very quickly what is and what isn’t working for your campaigns.
• Dedicated IP Addresses vs Shared IP Addresses
  Kath Pay takes a look at the Pro's and the Con's for both dedicated and shared IP addresses.
• Barracuda Central: IP / Domain Lookups
  Barracuda Central comprises the Barracuda Blacklist ("block list") and the Barracuda Whitelist ("allow list",) which allow the Barracuda Spam Firewall the ability to block or allow a message based on the sender's IP address.

Comments

[Alex Fenwick]

Thanks for this post! I've been off ill for the past week and like you, have been catching up on all the latest news. This entry has directed me in all the right direstions.

Cheers :)