links for 2007-11-27

• The best way to expand your email list
  Forward-to-a-friend features are good for building your email list. Here are pointers for making sure that yours accomplishes all that it should.
  (tags: list_building)
• The Email Marketer's Club welcomes its 500th member
  I founded the Email Marketer's Club only 6 months ago and today it counts over 500 members from 38 different countries.
  (tags: blogs)
• Quick tip on email marketing – how to re-engage inactive subscribers
  (tags: strategy)
• Lazy PR People, or Improper E-mail Appends?
  If you're going to do an e-mail append, make sure you do a thorough job. Don't just match the names and physical addresses, make sure the match you came up with is still the right contact for your offer or message.
  (tags: list_building)
• Using CSS in HTML Emails: The Real Story
  (tags: coding)
• Email deliverability terms explained
  Confused by all the jargon thrown around when people talk about how to get emails delivered successfully? Here is a non-technical explanation of the main words and concepts.
• In Search of Automated Relevance
  The buzzword of the day in email marketing is "relevance." Matt Blumberg thinks about messaging relevance from two perspectives: the content, and the channel.
  (tags: strategy)
• Five Good Reasons to Send an E-mail
  Jeanniey Mullen lists the top five reasons to send e-mail. Each reason is a pretty safe bet to ensure you're driving relevancy, impact, and results at every stage of a customer's or prospect's engagement with your brand.
  (tags: strategy)
• Email Marketing Forum 2007: the slides
  Download the slides from last week's Email Marketing Forum that was held in Brussels.
  (tags: events)
• The ‘Balanced Scorecard’: Measuring The Entire Email Picture
  Using a limited set of metrics to measure performance can mislead you into thinking you’re succeeding wildly or failing miserably.
  (tags: metrics)
• Optimizing your subscription process in 7 steps
  David Greiner provides some recommendations on the best approach to capturing subscribers via a form on your web site.
  (tags: list_building)
• Is an image-rich email so bad?
  The more a recipient trusts and values the sender and the emails, the more likely they are to accept images.
  (tags: design)
• The Banality of Churn : E-mail Reactivation Tactics for Acquisition Success - JupiterResearch
  In which countries are marketers most likely to implement reactivation tactics? Which acquisition and reactivation tactics should be prioritized?
  (tags: study)
• Gmail Breaking Cellpadding
  Looks like Gmail recently made some changes to their interface, and it's stripping out table cellpadding and cellspacing in HTML emails. Ouch.
  (tags: coding)
• Email Marketing Insight: Bad Data? Get Good Data!
  You bought a list and 70% of it bounced. Then you find that 10% of the list is complaining and you're ISP or ESP is upset. How do you avoid this situation?
  (tags: list_building)
• Rich Image Emails and Images-Off Compliance: It’s Possible. |
  (tags: design)
• Do-Not-Track List Would 'Stifle the Innovation of Relevance'
  (tags: industry)