Content or Reputation: What's More Important?

In his latest blog post, Spencer Kollas says it depends.

"If you have a poor sender reputation it won't matter what your content looks like, because it probably won't get to your customer's inbox. On the other hand, if you have a good reputation, but your content is getting caught by every anti-spam software available, your customer still won't get your message."

Head over to Spencer's brand new blog and read what he recommends us to do.