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Dec 19, 2007

How LiveNation Fixed its Deliverability Problems

According to a new case posted on the MarketingSherpa website, LiveNation, an online tickets marketer, improved their deliverability rate 20.4% and increased email-driven conversions 143% in just two months. Read the case here.

Here are the main takeaways:

  • they applied much stricter rules for bounces
  • they eliminated spam-triggering words from their copy
  • they re-built their reputation by mailing only to the most recent/active subscribers and slowly expanding to older addresses
  • they signed up to the feedback loops or the whitelisting process of their top 10 ISPs

Read the full case here.

Posted by on Dec 19, 2007 in Case Studies |

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About Tamara Gielen

  • Tamara Gielen is an independent email and digital direct marketing consultant with over 10 years of experience in online, email and direct marketing.

    Whether you are just starting with email marketing or you are ready to take email marketing to the next level in your organization, Tamara offers training, coaching and consulting services to help you achieve the best results possible. For more information, visit www.PlanToEngage.com.

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