How LiveNation Fixed its Deliverability Problems
Dec 19, 2007
According to a new case posted on the MarketingSherpa website, LiveNation, an online tickets marketer, improved their deliverability rate 20.4% and increased email-driven conversions 143% in just two months. Read the case here.
Here are the main takeaways:
- they applied much stricter rules for bounces
- they eliminated spam-triggering words from their copy
- they re-built their reputation by mailing only to the most recent/active subscribers and slowly expanding to older addresses
- they signed up to the feedback loops or the whitelisting process of their top 10 ISPs
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