-
Jeanniey Mullen talks about a simple mathematical equation she often uses to justify and win an increased budget for e-mail marketing.
-
If you have customers who infrequently interact with e-mail campaigns, but opt-out at low rates and generate profit when e-mailed three times per week, why should the contact strategy be reduced to one time per week for infrequent e-mail responders? Do yo
-
how to use the simple and handy ALT tag to ensure your email message will reach the widest possible audience.
« Study: Wednesday Afternoon Is the Most Active Time for Email | Main | 2008 MarketingSherpa Email Marketing Benchmark Guide »
Dec 10, 2007
Comments
You can follow this conversation by subscribing to the comment feed for this post.
The comments to this entry are closed.
This blog offers an "I read so you don't have to" service to its readers. If you want to stay up to date on the latest trends and best practices in email marketing, but you don't have the time to wade through hundreds of articles to find the one that actually provides value to you, then subscribe to this blog's weekly newsletter:
Check this out...
About Tamara Gielen
Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing. Whether you are just starting with email marketing or you are ready to take email marketing to the next level in your organization, Tamara offers training, coaching and consulting services to help you achieve the best results possible. For more information, visit www.PlanToEngage.com.
Search
Recent Comments
- best crib mattress on The State Of Email Marketing In SMBs - 2011 Report
- Email Marketing on How To Generate Leads With Social and Email Marketing
- Tamara Gielen on Email Continues To Be An Essential Part Of The Online Marketing Mix
- Skipfidura on Email Continues To Be An Essential Part Of The Online Marketing Mix
- Geetanjali on Is Email Dead? Nah...
- Janger on Is Email Dead? Nah...
- RJemail on Must-Watch: Adobe Keynote at SES Chicago (video)
- Nick Stamoulis on 10 Facebook Tips For Brands by @randizuckerberg
- Robin on 10 Facebook Tips For Brands by @randizuckerberg
- Connor Keating on The Best and Worst Times to Send an Email (infographic)
Categories
- 0
- About this blog
- Case Studies
- Copywriting
- Deliverability
- Design & Layout
- Email Marketing Jobs
- Email Service Providers
- Email Tactics
- Events & Seminars
- Fun stuff
- Getting started
- Industry News
- Infograph
- Jobs
- Landing Pages
- Lead generation
- List Building
- List Management
- List Rental
- Messaging
- Metrics & Analytics
- Miscellaneous
- Mobile
- Multi-National Email Campaigns
- Permission
- Podcasts
- RSS
- Social Media
- Spam & Legislation
- Strategy
- Studies & Research
- Targeting
- Terms & Definitions
- Testing
- Transactional Emails
- Trends
- Trigger-Based Emails
Blogroll
- The Email Marketing Chronicles
- Tamara Gielen - Independent Email Marketing Consultant, Coach & Trainer
- No man is an iland
- MarketingSherpa
- MailChimp Blog
- Internet copywriting tips (Dutch)
- Email4Thought
- Email Vendor Selection
- Email Karma
- Tamara Gielen e-mail marketing
- denise cox’s blog
- Campaign Monitor Blog
Jeanniey Mullen talk is simple and seems very efficient! I would like to see how efficient it is in figures (I mean does the 1% increase really lineary impact the return?).
Posted by: SCiPS | Dec 11, 2007 at 01:07 AM