Posted by Tamara Gielen on Dec 10, 2007 | Permalink | Category: Miscellaneous
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Jeanniey Mullen talks about a simple mathematical equation she often uses to justify and win an increased budget for e-mail marketing.
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If you have customers who infrequently interact with e-mail campaigns, but opt-out at low rates and generate profit when e-mailed three times per week, why should the contact strategy be reduced to one time per week for infrequent e-mail responders? Do yo
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how to use the simple and handy ALT tag to ensure your email message will reach the widest possible audience.
Jeanniey Mullen talk is simple and seems very efficient! I would like to see how efficient it is in figures (I mean does the 1% increase really lineary impact the return?).
Posted by: SCiPS | Dec 11, 2007 at 01:07 AM