Posted by Tamara Gielen on Jan 31, 2008 | Permalink
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The EEC, the DMA's email marketing arm, today announced that Wacom is the winner of its 2008 Email Performance Award, which recognizes an organization that has created an email marketing campaign that demonstrates the full power of the email channel.
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AOL announced that they are going to be implementing DKIM in the next couple of months and Yahoo! announced that they have partnered with Return Path to use their Sender Score Certified program as part of their reputation calculations.
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What is the status of the FTC’s CAN-SPAM rulemaking and is the agency going to reduce the opt-out timeframe?
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creating "video emails" by embedding the video directly in an HTML email doesn't fly. It's simply not reliable because most email programs disable or strip out the video. But that doesn't mean you can't take advantage of video's appeal in your emails!
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Looking for inspiration for your Valentine emails?
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Exclusive new data on top factors to get subscriber attention, how newsletter presentation affects time to action and what newsletter format works best to spread virally.
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Strengthen your position inside your company and, at the same time, reach outside to your customer base by making your email marketing as relevant and valuable as possible. In this article, Loren outlines survival strategies during an economic downturn.
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