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"Hispanics tend to spend more time online while at home than the general population (9.2 hours per week versus 8.5 hours), so receiving information and offers through e-mail makes sense to them"
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Here's a nice example of putting the most important stuff above the fold. They could've used less images though. I wonder what is shown if images aren't downloaded? Probably nothing.

Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing.
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