Looking Back at 2007

At the start of a new year, it's always interesting to look back to the previous year and see what we've accomplished. And things are looking good!

Site statistics:

• In 2007 this blog had 42,798 visits from 142 countries, versus 16,866 visits from 119 countries in 2006
• Top 10 regions in terms of visits: 
  1. Northern America: 26,431 visits 
  2. Western Europe: 4,902 visits 
  3. Northern Europe: 4,756 visits 
  4. Australia and New Zealand: 1,283 visits 
  5. Southern Asia: 1,158 visits 
  6. Southern Europe: 891 visits 
  7. Eastern Asia: 602 visits 
  8. South America: 568 visits 
  9. South-Eastern Asia: 556 visits 
  10. Eastern Europe: 489 visits
• Total number of pageviews in 2007: 72,239 (30% = homepage) 
• Average time spent on the homepage in 2007: 3 minutes and 19 seconds (site average: 1 minute and 49 seconds).

Traffic Sources:

Feed Statistics:

In December this blog had 1,331 RSS subscribers on average, while the highest number of RSS subscribers in December was 1464.

Top 20 Most Visited Pages:

1. Homepage 23,029 pageviews 
2. Tips For Your Goodbye Email 1,783 pageviews 
3. About Me 1,157 pageviews 
4. Design & Layout (category page) 1,097 pageviews 
5. Deliverability (category page) 715 pageviews 
6. 20 HTML Email Design Tips 592 pageviews 
7. Email Service Providers (category page) 541 pageviews 
8. Free HTML Email Templates & Email Design Guide 518 pageviews 
9. Improve Email Deliverability: 15 Tips 450 pageviews 
10. Guide for Creating HTML Emails: Technical and Design Best Practices 425 pageviews 
11. Tracking Email Campaigns with Google Analytics? 425 pageviews 
12. Bounce Handling Best Practices 396 pageviews 
13. The Best Christmas Emails Of 2005 382 pageviews 
14. Strategy (category page) 367 pageviews 
15. Copywriting (category page) 362 pageviews 
16. Some Less Obvious Spammy Words to Avoid 345 pageviews 
17. Case Studies (category page) 324 pageviews 
18. Archives 315 pageviews 
19. Basic Email Marketing Metrics Explained 309 pageviews 
20. Better B2B Email Deliverability in 6 Steps 302 pageviews

Top 5 Pages in December:

1. BeRelevant: Email Marketing Best Practices Blog 
2. 10 Creative Holiday Email Card Ideas 
3. Just Meeting CAN-SPAM regulations is No Longer Enough! 
4. Email Marketing Benchmark Guide: an Interview with Stefan Tornquist 
5. Survey Reveals Email as Sales Marketing Cinderella Story

Email Marketer's Club Stats:

• Launched on May 24, 2007. 
• Purpose: give email marketers a place to network and share knowledge with each other. 
• Members: 612 members from all over the world. 
• Goal for 2008: reach 2,000 members by the end of the year and increase interactions between members. 
• According to a recent member survey, the most appreciated areas on the network are the forum and the resources area. 
• Recently added features are a chatroom, a wiki and jobboard. 
• The Club also has a fanpage on Facebook.

Comments

[Tamara Gielen]

These are actually basic feed stats that I get from FeedBurner. Check them out: www.feedburner.com

[NFP Marketer]

Tamara, this may be the most moronic question ever, but how do you have such clear tracking of your RSS feed subscribers? I've read a lot about tricks with Google Analytics to do this, so it's been my impression that this isn't as easy to do as one would think. And yet you have a lovely graph and exact numbers and dates!

(Backstory: my organization just implemented an RSS feed without an attached blog, but the Web director doesn't have the tracking perfected yet.)