« 4 Tips to Improve Your Email Marketing Campaigns in 2008 | Main | links for 2008-01-04 »

Jan 04, 2008

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Email Marketing

Hi Tamara,

What about adding something along the lines of:

As with direct mail the mailing list is critical to success of any campaign. Much is talked about the need for demographic and interest data, which is certainly valuable, but significantly more valuable is the response data of records to previous campaigns, be they by email or other channels.

There is some more great B2B info on www.marketingemail.com.au

Let me know what you think.

Cheers
Dave

Tamara Gielen

Thanks Roy, I've added them to the checklist on the wiki.

Roy Rajan

Hey Tamara, Good job, it's a really well compiled checklist!!
Maybe these two could be added to the checklist
1)Did you check the spam score of your email
2)Did you check how the email looks with images turned off?

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