How Bronto Builds Relationships with its Customers

Bronto's DJ Waldow forwarded me a copy of their latest customer newsletter in which they featured this blog as one of their resources. Thanks guys!

Apart from them mentioning this blog ;-) I find this newsletter particularly good because it's simple, short and contains valuable information. Another thing I like about it is the fact that it appears to have been sent from the Account Manager and the content also appears to have been handpicked by him for that particular customer - which makes it an even more personal experience.

I believe DJ once told me they send this newsletter out every two weeks and I'm pretty sure they are a huge success. DJ, if you're reading this, feel free to give us some more background on this newsletter in the comments!

Comments

[DJ Waldow]

Tamara -

Thanks for the write-up. Your comments on the A.M. News are right on point. In fact, the sections you like are sections we like (and all intentional). In other words:

--Simple and Short: Our clients do not spend their entire day (like we do) thinking about email marketing. Therefore, it is critical that what we send to the point and easily digestible.
--From Name: Kimberly Snyder (Bronto Account Manager) and I know our customers as we speak with them on a regular basis. It only makes sense that the email comes directly from us. From Name is our [First Name|Last Name] and From Address are our individual Bronto accounts.
--Handpicked Content: Yes! Every week, Kimberly and I sit down and discuss the week's most relevant subjects to share with our clients.
--Frequency/Consistency: Every other Tuesday at 10:30AM EST is very much planned. Bronto clients receive other emails (Periodic Webcast Announcement, Monthly Bronto News...) and can read the 3-4 weekly blog posts at blog.bronto.com. The goal is to set proper expectations and manage them accordingly.
--Success: I've always believed that success is all relative; it depends on how you choose to measure it. We average over 50% open rate, have click-through rates that hover around 20%, and - most importantly - use the A.M. News as a conversation starter for our client calls. That is what I call success.

Thanks again for featuring our newsletter (we love it too!).

dj at bronto

[Tamara Gielen]

Thanks for sharing DJ. Keep up the good work and spread the email love! :)