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35 entries from February 2008

MarketingSherpa Names Winners of 2008 Email Marketing Awards

At MarketingSherpa's 3rd Annual Email Summit award ceremony held today, Jeanne Hopkins and Exact Target's Joel Book presented Email Awards in recognition of the year's most outstanding email marketing campaigns. Logitech's campaign submitted by Direct Impact, "Logitech DiNovo Edge and Logitech MX Revolution," was named Best of Show.

The awards are rewarding campaigns that work successfully in the real world. Entries were submitted into 10 categories and further broken into B-to-B or consumer. Attendees of the Email Summit will be given the opportunity to review all the winning campaigns. 

The 2008 Email Marketing Awards include: 

  • Best of Show: "Logitech DiNovo Edge and Logitech MX Revolution" submitted by Direct Impact (Consumer: Promotional Blast-Direct Sale or Lead Gen Offer category) 
  • Best (or most dramatic) test you learned from (B-to-B) Gold: "Southcentral Foundation Company Newsletter" submitted by Southcentral Foundation 
  • Best (or most dramatic) test you learned from (Consumer) Gold: "Key Messaging MultiVariate Test for Kolbe Corp." submitted by Mighty Interactive Silver: "Insurance.com - CYQ Urgent Email" submitted by Insurance.com 
  • Best Automated Series (Auto Responder) (B-to-B) Gold: "VMWare - Customer Cost Savings" submitted by VMWare Silver: "Dell - Customer Ratings & Reviews" submitted by T3 (The Think Tank) Honorable Mention: "CoastGuard Automated Series Upgrade 2007" submitted by Placeworld Marketing 
  • Best Automated Series (Auto Responder) (Consumer) Gold: "Intellidyn Lead Incubation" submitted by Intellidyn Corporation Silver: "Farecast Alert - Airfare Predictions" submitted by Farecast Honorable Mention: "Les Roches Autoresponder" submitted by Internet Strategy Group 
  • Best Email Opt-in Campaign (B-to-B) Gold (Information Management): "IBM - Gain Greater ROI" submitted by IBM Gold (Telecom): "Motorola WiMAX Global Relationship Marketing Campaign" submitted by Motorola Gold (Largest Entry): "Rainmaker Report - The One Piece of Advice You Can't Generate Leads Without" submitted by RainToday.com Gold (Technology): "The Sun Asian Pacific Re-Engagement Campaign" submitted by Acxiom Digital Silver: "Germanwings October Revolution" submitted by rabbit eMarketing Honorable Mention: "MomAgenda" submitted by Portent Interactive 
  • Best Email Opt-in Campaign (Consumer) Gold (Retail): "Circuit City Marketing Email" submitted by Circuit City Gold (Recreation): "AMF $50,000 Summer Free-For-All" submitted by Fishbowl Inc. Gold (Publishing): "BHG.com & Parents.com - 50 Days of Giveaways" submitted by Meredith Corporation Gold (Education): "Learning A-Z - Open House" submitted by Learning A-Z 
  • Best Non-Email Opt-in Messaging (B-to-B) Gold: "Dell - Email Registration Direct Mail" submitted by T3 (The think Tank) Silver: "Royal Caribbean Cruises - VIP CruisePass" submitted by OTOlabs 
  • Best Non-Email Opt-in Messaging (Consumer) Gold: "U.S. Army Recruiting" submitted by U.S. Army Silver (tie): "Motorcycle Insurance - In the Saddle" submitted by Ariad Marketing Communications Silver (tie): "Vail SnowMate" submitted by Recreation-OTOlabs 
  • Best Postcard-Style Campaign (B-to-B) Gold: "Internet Marketing Services - A Holiday Gift" submitted by Blue Tent Marketing 
  • Best Postcard-Style Campaign (Consumer) Gold: "Renault SIAB" submitted by White Image Silver: "Indiana University - Fiscal Year-end Thanks You Email" submitted by Indiana University Foundation 
  • Best Promotional Relaunch Blast (Consumer) Gold: "Spencer Gifts - Fart Machine - "That Ain't Hot Air - Fart-O-Nator" submitted by Spencer Gifts 
  • Best Promotional Blast-Direct Sale or Lead Gen Offer (B-to-B) Gold: "Dell - Top Rated Products" submitted by T3 (The Think Tank) Silver: "SAP PartnershipEdge Program" submitted by SAP America Honorable Mention: "Biolase Ezlase Diode Laser" submitted by Biolase Technology 
  • Best Promotional Blast-Direct Sale or Lead Gen Offer (Consumer) Gold: "Wacom: Power of Pens" submitted by eROI Silver (tie): "Kodak - "Two-fer" submitted by OgilvyOne Worldwide Silver (tie): "Windows Live Hotmail Incentivize Migration" submitted by VML Seattle Honorable Mention: "Raptors - Oh My Bosh!" submitted by Maple Leafs Sports & Entertainment 
  • Best Single Welcome Letter (to New Subscribers) (B-to-B) Gold: "Priority club Meeting Rewards - Welcome Emails" submitted by Digitas 
  • Best Single Welcome Letter (to New Subscribers) (Consumer) Gold: "Maxwell House - Spruce Up Your House" submitted by OgilvyOne Worldwide 
  • Best Triggered Personalized Email (B-to-B) Gold: "Wer liefert was? (WLW) Customer Loyalty Program" submitted by rabbit eMarketing Silver: "Dell Small & Medium Business Saved Cart" submitted by T3 (The Think Tank) 
  • Best Triggered Personalized Email (Consumer) Gold: "Happy Birthday from Pepsi" submitted by Tribal DDB Silver: "Tennessee Dept. of Tourist Development - License to Ride with Elvis or Dolly" submitted by Paramore/Redd Online Marketing 
  • Best Email Newsletter for Marketing Purposes (B-to-B) Gold: "Sun Microsystems Global Channel Partner Newsletter" submitted by Connection2 Silver: "Cars.com Dealer Advantage" submitted by Cars.com 
  • Best Email Newsletter for Marketing Purposes (Consumer) Gold: "HP Home & Home Office Store Newsletter Redesign" submitted by Yesmail Silver (tie): "My Coke Rewards Newsletter" submitted by Yesmail Silver (tie): "Sears - What's in Store for You? email program" submitted by M Marketing Inc.
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More Coverage from MarketingSherpa's Email Summit

As you may or may not know, MarketingSherpa invited me to attend this year's summit as a blogger. But I wasn't the only one that blogged about the event:

Read Anna Billstrom's coverage of the event here:

It was great meeting you, Anna!

Read John Jantsch's coverage here:

Read Chris Knight's coverage here:

Read EmailGarage's coverage here:

More:

Al Iverson (who is the godfather of deliverability - at least that's how he was described by someone here at the conference) saw everyone was live blogging from the MarketingSherpa event and although he wasn't there he decided to jump on the bandwagon :-)

If I missed any blog posts in this overview, feel free to add them in the comments!

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Top 5 Takeaways - According to MarketingSherpa

We had a major power outage and some internet problems today so as from 11am I couldn't post anymore. The summit is over and I will be writing my top takeaways later today or tomorrow. In the meanwhile, here are the top 5 takeaways as MarketingSherpa saw them:

1. marketers have to be more than marketers: they need to get along with sales, the CFO,... it's not just about delivering demand.

2. Is 2008 the year that email marketing get religion on landing pages? For the first time the landing pages are almost always part of the discussion.

3. It's all about the message: use the click-to-open rate to measure the quality of your content. It will tell you over time what kind of subjects your readers like.

4. Marketing + IT = a Happy Family :-)

5. EMAIL ISN'T DEAD!

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Blogging from the MarketingSherpa Email Summit

I arrived in Miami yesterday. The weather here is great and I am allowed to go shopping on behalf of  British Airways because they managed to loose my luggage and at this point they still don't know where my clothes are :-( Other than that, life is great! :-)

Like I did last week at the EEC event, I will be live blogging again. Today we start at 8.45am Eastern time (2.45pm CET). Stay tuned.

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Mobile RSS Reader with Pre-Loaded Email Marketing Blogs

eROI wanted to give marketers a new mobile tool to help them stay connected to the sites and blogs that they should be reading on the go. Therefore they brought together a collection of some of the top sites in a handy mobile RSS reader app. You can even add your own content from a library of sites and blogs as well as add any RSS feeds you might find useful. Get it here!

Thanks Dylan! We love you! :-)

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links for 2008-02-21

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Interview: How NorthStar Doubled the Number of Client Engagements in just One Year through email marketing

NS_logo_small Yesterday I had the pleasure and the privilege to interview Vicki Morris, who is VP of Marketing at NorthStar (the leading provider of wealth management software to financial services institutions).

In the interview, I asked Vicki to tell us a bit more about NorthStar so that I could get a better feel of their business and target audience. She said that in their industry it's all about who you know, so it's very relationship-based. Because of this and because they are on a tight marketing budget, Vicki was tasked with finding both an innovative and cost-effective way to tell their market that a new class of software was available and of course to generate leads and sales.

To achieve her goals, Vicki and her team experimented with 3 different types of strategies. She will share the results and outcome of these three strategies in her session "B-to-B Segmentation Strategies and Procedures" at MarketingSherpa's Email Summit next week but she already shared a lot of the information and best practices with me yesterday.

So, if you want to find out how she managed to double the number of client engagements and revenue of her company in just 1 year, you should definitely listen to my interview with her (mp3, 7MB, 29 min).

You can find a sample of their newsletter here and here is an example of the email postcards they use:

NorthStar email postcard

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links for 2008-02-20

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Blogging at MarketingSherpa's Email Summit, Feb 24-26 in Miami

Last Friday I returned from the EEC's Email Evolution Conference in San Diego where I spoke on a keynote panel about blogging. It was a great event, both in terms of sessions and in terms of networking.

Next week I'll be attending MarketingSherpa's 3rd annual Email Summit in Miami. MarketingSherpa actually invited me to their event as a blogger and have asked me to attend the sessions and blog about what I learn at the event. So look out for more live blog posts early next week!

If you are attending the summit next week, let me know! We are arranging an informal get together with some folks from the Email Marketer's Club.

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links for 2008-02-16

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links for 2008-02-15

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links for 2008-02-14

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links for 2008-02-13

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EEC Conference: US Legislation and Beyond

Here are my notes from the "US Legislation and Beyond" lunch session:

FTC is especially concerned about malware and spyware and online behavioral advertising

Eileen (FTC) talked about email and Can-Spam

www.ftc.com -> new report on Spam

ISP email filters are increasingly effective in keeping spam out of consumer inboxes

the spam that is getting through is a vector for crime  -it has code loaded on it that installs malware etc

the real spam they are up against is of the criminal type -> they urge everyone to work with criminal enforcers to support their efforts

can-spam enforcement is still a priority for them though

"you are responsible for knowing how your ads are being delivered to people's computers" -> is your agency displaying ads and at the same time installing stuff without getting specific consent? -> the FTC is very strict on not downloading software onto people's computers without their prior consent

online behavioral advertising -> they focus on data security as well -> need to have measures in place to prevent hackers from accessing your customer data
-> check out the FTC website and comment on their guidelines (by April 11th) - they want the industry to be self-regulatory -> however, they expect to have federal legislation on the use of personal data in the future.

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