links for 2008-02-21

• iMedia Connection: 2 email strategies most marketers forget
  Welcome and transactional emails both provide great opportunities for engaging with potential customers but are greatly underutilized.
  (tags: transactional_emails contact_strategy)
• Email linking to PDF - what are B&T thinking? « Online Marketing - internet marketing - online strategy - websites
  "unfortunately one of my favourite daily email newsletters has just taken what I consider to be a big backwards step."
  (tags: cases)
• Yahoo! Mail Update: Now in Full Compliance of Acid Test | Email Standards Project
  "The Yahoo! Mail team was not satisfied with their acid test results, even though they only lacked support for a single item on our list. So they went off and remedied the bug and are now in 100% compliance."
  (tags: industry isp yahoo)
• Email Insider » Tracking Email Campaigns Using Google Analytics
  Dave Kearney explains how to easily tag your email links in Google Analytics so you can better track your email marketing campaigns.
  (tags: metrics analysis)
• MarketingSherpa: Sherpa Kit: Conducting an Email Audit
  everything you need to conduct an email audit
  (tags: strategy analysis)