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Denise jotted down a few gems of email wisdom
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Testing starts with developing a hypothesis and a log. Why? You can't optimize without a hypothesis of what you hope to achieve and a planned action behind it. So, what are the things you can test, and why are they important?
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Nearly all direct marketing email campaigns can benefit from bringing in oft-overlooked user experience principles. See how it can be done.
« Update from the Email Evolution Conference | Main | Live Blogging from the Email Evolution Conference »
Feb 12, 2008
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Tamara Gielen is an independent email and digital direct marketing
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