Posted by Tamara Gielen on Feb 14, 2008 | Permalink | Category: Miscellaneous
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In the session Uncovering the True Value of a Customer’s Email Address, Lawrence DiCapua (PepsiCola) covered the topic of creating a VIP program for your most active subscribers, especially those who are telling others about you by forwarding your email
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Here are Denise Cox's general thoughts and notations from the opening Key Note session yesterday. It included lots of statistics
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eROI wanted to give marketers a new mobile tool to help them stay connected to the sites and blogs that they should be reading on the go.
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The Email Experience Council's List Growth and Engagement Roundtable has developed an interactive Excel calculator to help retailers measure the ROI of their acquisition and retention email mailings










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