I would like to officially welcome Kath Pay as a co-blogger on this blog. Here's her bio:
Kath Pay founded Ezemail, a global Email Service Provider, in 2001. She is Managing Director of both their UK and Australian entities and they have offices in Sydney, Australia and Canterbury, England.
She's an Aussie but has been living in England for the past 4 years. With having over 7 years experience in the Email Marketing Industry she has seen many changes and has participated in the evolvement of email marketing so that it is now, not just an accepted channel for marketing, but a necessary channel for integrated online marketing.
She is on the UK DMA's Email Marketing Council. She sits on the Events and Communications Hub and is editor of the council's monthly newsletter, Infobox. Infobox is available for both members and non-members of the UK DMA and contains insightful articles from industry thought leaders as well as news, events and blog items.
She also write articles for Ezemail's monthly newsletter EzeNews, and maintains the company blog; http://blog.ezemail.com. In addition to all of the above she also speaks at conferences and seminars including the IDMF and DMA email marketing events.
She's already posted a couple of posts and I look forward to many more great contributions:
- Are we conditioning our non responders?
- UK DMA Email Marketing Council's New Look Newsletter
- Can a campaign be too targeted?
Please join me in welcoming her!
Are you interested in becoming a regular blogger on BeRelevant as well? Let me know!