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links for 2008-03-15

Posted by Tamara Gielen on Mar 15, 2008 | Permalink | Category: Miscellaneous

  • What’s the Best Frequency? Who Cares
    The better, though more complicated, question might be: "What demographics, preferences and behaviors can I use to drive a continuous program that maximizes the lifetime value of my customers?"
    (tags: strategy)

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