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E-mail certification firm Goodmail Systems yesterday announced a new service that allows businesses such as insurance firms, financial institutions and healthcare companies to have proof electronic messages were delivered.
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McDonald makes a sturdy case for the shortcomings of the open rate, however one can't ignore Stewart's contention that the metric, whileimperfect, does serve a purpose in a marketer's tool kit.
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Kevin is providing us with lots of data on a recent e-mail campaign and challenges us to answer a bunch of questions on the campaign. Time to show how clever you are! :-)
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Ads in third-party newsletters can generate plenty of leads. But you should focus on an ad campaign's longer-term effect -- not simply immediate clicks.
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Mar 25, 2008
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